The success of an export consignment depends on a lot of factors. Firstly, there should be a strong internal management system that brings all employees of an export business on the same platform. Secondly, there should be infallible means and mediums to reach each and every party participating in the supply chain. Thirdly, there should be a centralized control over every critical export activity and process governing the transition of the consignment. What’s common in each of these things is communication. Without an efficient communication system in place, the journey of your consignment can be a bumpy ride. On the other hand, you can expect everything to go as per your expectation from start to the end. Find out what can be the consequences in the absence of communication and how to avoid them. The Example of PRA One of the most common situations in which there are chances of miscommunication is that of submitting pre-receival advice (PRA) to the stevedores. A